ILY4.

"I LOVE YOU FOREVER." is a charitable clothing line based in Switzerland.

"I love you forever." is more than just a sentence you'd say to a special someone or hear in a cheesy romance movie. We are more than just a brand.

With "I love you forever." we want to create something that's ever-lasting. To help and inspire others. The heart striking up in flames symbolizes the eternal love towards the people in our lives who mean the most to us.

For each item sold, numerous parts of our profits will be donated to a selected charity, a non-profit organization or to support a good cause. All of the products are being made under fair trade conditions. No animals are hurt during the process and there's no child laboring. We value quality over quantity.

Your purchase is going to make a difference.

Our first drop, called "Collection 22" and the initial concept of our business was inspired by a unique and personal incident.

As of the 4th of May 2023, we were able to raise and officially donate 2'000 CHF to the "Krebsliga Schweiz" (Cancer League Switzerland) in co-operation with the "Krebsforschung Schweiz" (Cancer Research Switzerland). 50% of profit from selling our first collection were used to accomplish this goal.

The donation has been made possible by you, our beloved community & customers.

To more love and a better future, together.


In loving memory of Claude Pierre Graf.

- ILY4.



Founded, created, and designed by Jean-Claude Graf & Jakob Merkel